The journal is a peer-reviewed, international and interdisciplinary research journal. The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc. The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

The journal is a peer-reviewed, international and interdisciplinary research journal. The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, ...