IJIMB lays the foundation for and advances Islamic marketing as a new discipline. Mandated to become the leader in the field, it provides the international marketing community with up-to-date research on all aspects of Islamic marketing and the Islamic market. IJIMB furnishes information on marketing needs and trends that introduce new ideas and theories and give insightful and clear illustrations of Islamic marketing thought and practice.

IJIMB lays the foundation for and advances Islamic marketing as a new discipline. Mandated to become the leader in the field, it provides the international marketing community with up-to-date research on all aspects of Islamic marketing and the Islamic market. IJIMB furnishes information on marketin...